戸上努力: あるくまりんご Togura Kamiyamada Efforts: Arukuma Apples

September 14, 2013: 温泉タウン戸倉上山田 Onsen Town Togura-Kamiyamada

戸倉上山田町興し仲間、りんごとぶどう農家の飛田さんは素晴らしい発想で長野県観光キャラクター「あるくま」をりんごのマスコットにしました。県観光課及びJRと交渉して、オリジナルなりんご箱を作りました。

同じ美味しいりんごで目立つブランドがある事によってお客さんの反応が違いますね。

10月からりんごのシーズンが始まるので、今年は初めてのあるくまりんごは楽しみ♪

飛田さんの努力は凄い!

One of my buddies here working to improve Togura-Kamiyamada is apple and grape orchardist Tobita-san. He negotiated with the Nagano Prefecture Tourism Dept. as well as Japan Rail to use the prefectures's official tourism character "Arukuma" for branding for his apples.

Would a rose by any other name smell as sweet? Would an apple in an Arukuma box taste any better? Probably not, but it sure would gather more attention!

My hat is off to Tobita-san and all of his tremendous efforts!





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