旅館の経営:どんな客層か Running an Inn: What type of clientele?

July 10, 2010: 青い目のおもてなし This American’s Omotenashi

私は亀清旅館のただの布団引き屋じゃなくて、経営者に切り替える中で、色々と広く考えなければなりません。若女将と今、盛り上がっている経営の話題はどんな客層をターゲットするかと。コンパニオンを呼ぶ酔っ払いのおじさん団体?カップルさん?大人の親子?同級会?合宿?ペット連れ?子供連れ?富裕層?外国人?
そして、亀清旅館にどんな客層が合うか整理したら、各客層のニーズを把握しなければならない。どういうプランが喜ばれるか?どういう得点は魅力があるか?
これからは良い良いプランを準備しますので宜しくお願いします。

As I evolve from Kamesei Ryokan's futon flipper to it's owner, I'm learning to look at a lot of things from a wider angle. Mari, my wife, and I are currently putting a lot of discussion into what kind of guests are the best match for our inn. Banquets with heavy drinking guys that call in the "companion" ladies? Young couples? Older people travelling with their parents? Class reunions? School sports teams? Guests with pets? Guests with children? The wealthy? Travellers from overseas?
And once we get a feel for what type of clientele is best, then wew have to figure out what each individual type of clientele would value the most. What plan(s) would be most attractive to them?
We are formulating some new plans now to hopefully better meet the needs of the type of guests who would most appreciate our inn. Stay tuned!




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