お客様の高い満足度の秘密 The secret to happy guests

February 11, 2011: 青い目のおもてなし This American’s Omotenashi

Happy Guests?

先に紹介しました1166バックパッカーズさんは面白いです。あんなにシンプルな施設なのに、1166さんの満足度が非常に高いです。hostelworld.comで93%で、長野地方で2位です。

もっと面白いのは、世界大手の宿泊口コミサイトtravelocity.comで、全国の旅館7,909軒の中で2位の渋湯田中温泉の島屋です。もっと綺麗な施設が沢山あるのに、なぜ2位?

その理由は、フレンドリーサービスです。コメントを読めば、必ず出てきます。

つまり、箱がいくら綺麗になっても、スタッフのハートが入ってなければどうにもならない。マニュアルだけじゃ限がある。

先日に島屋に顔を出して、湯本さんご夫婦をお話ししました。「友達が遊びに来る時の対応と同じくするのはフレンドリー(友達の様)なサービスだ」と。近くにものすごく綺麗な野天風呂がある。友達が遊びに来ればそういうところに自然に連れてあげたくなる。お客さんに同じくすれば、喜んでくれる。

それ!

単純でしょう?

The guesthouse I just previously wrote about, 1166 Backpackers, is interesting. Despite rather spartan facilities, 1166 has the 2nd highest customer rating in the Nagano area with 93% on hostelworld.com.

Even more surprising is Shimaya Ryokan in Shibu Yudananka Onsen. On tripadviser.com, of the 7,909 ryokans listed in all of Japan, Shimaya is ranked #2. The Yumoto's even admit their inn isn't one of the best facilities-wise. So why so popular?

The reason is their friendly service. Read the comments -- practically every one of them praises Yumoto-san's friendliness.

Last week, I paid a visit and spoke with the Yumoto's. They explained friendly service is just that -- providing the type of service you would to a friend. For example, there is an onsen in the hills above his inn that has a spectacular view from the bath. If a friend came, you would naturally want to take him or her there. Yumoto-san regularly takes his guests there which they really, really appreciate.

That's it.

Simple, isn't it?





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