Promoting Nagano in Tokyo with Arukuma
9日、10日は戸倉上山田温泉の旅館組合の皆様と東京への宣伝「キャラバン」。10月1日から始まる予定のＪＲデスティネーションキャンペーン「未知を歩こう信州」に合わせて、沢山の旅行エージェントやメディア関係の事務所を回ったり、県主催の商談会であったりしました。この「あるくま君」が信州ＤＣのマスコットです。
前の日は長野市に呼ばれて、ＤＣの期間中で外国人観光客も増えるだろうという事で、長野の市民50人に「外国人の求めるおもてなし」の講演をさせて頂きました。なるべく、私もこのＤＣに貢献しています！
On the 9th and 10th, the other members of the Togura Kamiyamada Ryokan Association and I are making a whirlwind 'caravan' marketing tour of Tokyo. It's part of the PR push ahead of Japan Rail's Nagano "Destination Campaign", scheduled to start on October 1st and to run through December 31st. Our caravan is making stops at several media outlets, and will meet with lots of travel agents at a Nagano Prefecture-organized sales gathering. This apple-bear "arukuma" is the mascot for JR's Destination Campaign.
The day before, Nagano City invited me to give a talk to 50 residents. An increase in foreigners is also expected as part of the DC, so I gave some tips on what it is tourists from abroad expect when they come to Japan. I'm doing my part to help make the DC a success.
Info on JR's Destination Campaign here.
