観光経済新聞x戸倉上山田温泉の湯巡り企画 Kanko Keizai Newspaper x Togura-Kamiyamada's Onsen-Hopping Plan

2012.08.11: 温泉タウン戸倉上山田 Onsen Town Togura-Kamiyamada

先日は戸倉上山田温泉旅館組合の皆様と東京へ宣伝キャラバンで行ってきました。その時に週刊経済新聞の事務所にお邪魔し、戸倉上山田温泉戸倉上山田温泉の新しい湯巡り企画をお伝えしました。
その企画は新聞の8月11日号に取り上がりました。これで業界で戸倉上山田の湯巡りの情報が広がれます。1人でも多くのお客様が湯巡りを楽しんで頂けたら幸いです。

旅館の若旦那の仕事は布団引きだけじゃない;こうやって温泉全体の宣伝も重要だね。

Last month, I took the shinkansen into Tokyo with other members of the Togura-Kamiyamada Ryokan Association for a media blitz. During that 'caravan', I stopped at the offices of the Kanko Keizai (Tourism Economics) Newspaper and explained about our onsen town's new onsen-hopping plan.
In the August 11th issue of the newspaper, they included an article about Togura-Kamiyamada's new plan. I was thrilled to see it got such thorough coverage. Hopefully everyone in the industry will be aware of it now and more guests will enjoy the onsen-hopping pass.

My job as an innkeeper is more than just flipping futons -- it also means promoting the overall town like this.